Task: The Coca Cola Wake your body program has been launched over a decade ago. Recently the main obkective of the program is to convince people to move at least 30 minutes daily. Our task was to raise awareness to the program and its 30 minute message.
Solution: The idea was that the 30 minutes is so little time, that we can „gather” in the „idle times” – when waiting for the bus for example. So we created a „Move your body bus stop” in the city! For 2 months we placed bikes in a bus stop in downtown Budapest. We also organised a press conference.
- Total Reach 2 925 150
- With many high profile media appearances in TVs, radios, online and print media.