The French-owned JCDecaux Hungary Zrt. is Hungary's market-leading out-of-home (OOH) company, which provides its partners with the opportunity to appear in Budapest and most county capitals with its street furniture and advertising space. To strengthen its position and send a clear message to their partners that they are ready for new challenges and even one step ahead of others, we have designed a campaign highlighting the use of citylight.
Our goal was to get the news of our literary competition to customers through professional and mainstream media, with a successful PR campaign proving that OOH will compete with the mobile platform to effectively reach consumers on the move.
Citylight, as a content delivery tool, has also won the favor of customers based on feedback, so JCDecaux’s commercial department is already working on content agreements in addition to traditional ads.