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Telekom

Senior Gamer

One of the biggest hurdles in the relationship between grandparents and grandchildren is that, while young people always on their mobile phones, the older generation is unfamiliar with digital devices.

How can we bridge this generational gap? As gaming leads to the hearts of young people, we turned to it for help: two popular youtubers, Imi Kiss and Zsolt Hunboxing, and a 74-year-old vlogger taught members of a rural retirement club to play online games.
The Senior Gamer Club is one of Telekom's and Uniomedia's most successful joint projects: it has received, among many other awards, gold medals at the world's most prestigious PR competition, Sabre, and has won the European Excellence Award and the Golden Blade.