Our goal was to raise awareness for the possible dangers of flu and for the importance of getting a flu shot, and to get rid of any misconceptions people might have about flu.
We created an awareness campaign together with ÁNTSZ: We organized a press event on a bus on which we left UV painted hand prints. When the bus got into a tunnel we turned the UV lamps on so the journalists could see all the hand prints which showed them how many people we get in contact with while using public transportation.
The campaign resulted in intensive media coverage.