Network of acts
Telekom is constantly building and developing its network in Hungary to help achieve individual and community goals. In February of 2019, it launched a new network communication platform: it inspires to take action, to achieve our goals for our advancement, with the help of technology and the Telekom Actions Network. Telekom wants to help people change their passive attitudes and start using the Internet for their personal advancement.
We created a personalized campaign where everyone could personally face how much they are prone to procrastination and then inspire change through content specifically relevant to them!
The number of people completing the Pál Nagy Pató test far exceeded our expectations. The playful psychological questionnaire was completed by 136,700 people.
In view of the success of the campaign, an artistic short film was made with the Oscar-winning director, Kristóf Deák, on the topic of procrastination.